About Us
Concept Counter isn’t just another production house. We’re the storytellers, the dreamers, the doers. From scripting to post-production, from content marketing to performance marketing, from content collaboration to content amplification, we turn your wildest ideas into online chatter.
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What started as a shared passion for filmmaking has evolved into Concept Counter — a creative force turning bold ideas into unforgettable content. We’ve partnered with brands big and small, delivering more than just commercials — we create stories that stick. And we’re just getting started!
Our philosophy is simple: creativity powers great marketing. We don’t just work for you — we collaborate with you, shaping your vision into cinematic impact. We thrive on partnerships, storytelling, and crafting films that leave a mark.
Meet the team
Abhishek Bhatia
Music Director
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Abhishek a.k.a Curtain Blue is a veteran in the music scene, crafting genre-defying soundscapes for over 15 years. With a sound that’s as experimental as it is unforgettable, his EP is an essential addition to any playlist.
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Beyond the stage, Abhishek is a travel and fashion enthusiast with an insatiable sense of adventure. He’s the kind of guy will travel to the end of the world to watch Thom Yorke perform live.
Piyush Ghai
Producer
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Piyush is a powerhouse producer with a flair for bringing ambitious visions to life. A trained stage manager from NYU with hands-on experience on Broadway, he returned to India to begin his journey with the iconic Kingdom of Dreams. From there, he seamlessly transitioned into the world of film production, where he quickly became known for his expertise in event films, brand films, and high-scale global productions. No matter the scale or location, Piyush is the go -to person to get things done —flawlessly.
Kahoryao Woleng
Graphic Designer | Animator
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Kahoryao is a wizard when it comes to animation and graphic design. With an uncanny ability to breathe life into any scene or character, his work stands out. A graduate of Srishti School of Design, he has spent the last 12 years shaping visual stories in the advertising industry.
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When he's not deep in rendering magic, you’ll find him immersed in art— or gaming like a true pro. Creativity fuels him, whether it’s on a canvas, a screen, or a controller.
Neiza Silveira
Executive Producer
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With 12 years of experience, Neiza is the driving force behind Concept Counter’s seamless productions. A graduate of Delhi University and Symbiosis Institute, Pune, she began her career at QED and NDTV before moving into the advertising world. Her expertise as an executive producer has earned her numerous accolades, including festival recognition for her acclaimed short film.
Outside of work, Neiza is an animal lover who enjoys the beach, dancing to her favourite tunes, and curating her collection of perfumes and scented candles. Her eclectic style and strategic mind make her an invaluable part of the team.
Riddhiman Ghosh
Director | Editor
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With 15+ years of experience and a post-graduate degree in editing from FTII, Riddhiman brings a fresh directing style to Concept Counter. Starting his career at NDTV and UTV, he went on to collaborate with Imtiaz Ali and work with Ang Lee on the Oscar-winning Life of Pi. Now, in advertising, his unique storytelling approach and technical expertise have become the foundation of every project.
Riddhiman’s ad work has earned him many accolades at some prestigious advertising festivals. Outside of filmmaking, he’s passionate about hiking, music and cats.
Ritoban Ghosh
Producer | Marketing
With 10 years of marketing experience and an MBA from Telfer School of Management, Ottawa, Ritoban drives Concept Counter’s strategic vision. He’s worked with industry leaders like HMV, Hungama, and Digi Osmosis, leading multiple Bollywood marketing campaigns before venturing into advertising.
A fitness enthusiast and biker, Ritoban combines precision and creativity to ensure every project reaches its full potential. Whether it’s crafting a campaign or cruising on two wheels, he’s always fuelled by passion and innovation.
Now that you know us, it’s your turn. Let’s chat about your next big idea and how we can make it happen. Whether it’s over a coffee or a quick call, we’d love to hear from you. Let’s get introduced – it’s where all great collaborations begin!